● Fractional CMO / E-commerce / Brooklyn, NY
Marketing that answers to the P&L.
I don't run campaigns. I run the numbers behind them. Strategy, budget, and accountability for e-commerce brands ready to grow on purpose.
in sales generated across my career.
Lead the strategy.
Then run it.
[ Services ]
Fractional CMO
A senior marketing leader on your team, part-time. I own the strategy, the budget, and the results, and direct your team, your agencies, or my own execution to get there.
What's included
Hands-on execution
Part of a CMO engagement, or on its own
Google Ads
Search, Shopping, and Performance Max managed for profit, with wasted spend cut down to the search term.
- Account audits & restructure
- Negative keyword control
- Bidding tied to margin
Meta Ads
Facebook and Instagram campaigns judged on purchases and payback, not clicks and reach.
- Structured creative testing
- Disciplined scaling
- Audience and retargeting strategy
Flows, campaigns, and segmentation built around where each customer is in their lifecycle.
- Welcome, cart & win-back flows
- Lifecycle segmentation
- Klaviyo & Omnisend
SMS
Text campaigns and automations that drive revenue without burning out your list.
- Launch & promo campaigns
- Cart recovery & reorder texts
- Compliance-first list growth
Web design
Store and landing page designs built to convert, so the traffic you pay for turns into orders.
- Conversion-focused layouts
- Landing pages for campaigns
- Brand-consistent visual systems
Web development
Fast, reliable sites with the tracking and integrations your marketing depends on.
- E-commerce site builds
- Tracking & analytics setup
- Email, SMS & ad platform integrations
Not activity.
Accountability.
[ What I own ]
Your marketing P&L
Acquisition cost, payback, and margin by channel. Every dollar has a job.
Lifetime value & retention
Who your best customers are, who's slipping, and how to win them back.
Paid media strategy
Google and Meta budgets set by profit and repeat buyers, not vanity metrics.
The data foundation
Tracking and reporting you can trust, wired into the tools your team already uses.
An agency sells you work. I own the outcome.
A typical agency
Working with me
“If I take you on, I treat your margins like they're mine.”
Brands that have outgrown guesswork.
[ Who I work with ]
Wholesale & bulk sellers
Buyers who order big and reorder on a cycle. Standard churn models get them wrong. I don't.
Multi-channel brands
Selling on your site and beyond, with data scattered across too many tools.
Owner-led teams
You have marketers or an agency, but no one owning the big decisions.
$30K+ a month in sales
If you're doing around $30K a month or more, there's enough traction to scale. I'll help you find the next milestone and get there.
How we work together
Audit
A hard look at your numbers, channels, and customer data, with a plain-English read on what's working and what's leaking money.
Plan
A marketing plan tied to revenue and margin targets, with clear owners and measures.
Lead
Monthly leadership: directing your team and partners, and reporting results against the plan.
[ Case study ]
From $1M to $10M a year. 10x.
01 / The problem
No SEO work at all. Email marketing that wasn't producing. And an outside Google Ads team with no one directing the strategy.
02 / What I did
Took over SEO and email marketing myself, and took the lead on Google Ads strategy, giving the outside team clear direction tied to revenue.
03 / The result
$1M → $10M
in annual revenue
[ Client review ]
★★★★★
“This company is incredible. They got my new business producing sales quick. We are crushing on conversions and seeing weekly increases thanks to them. We just had our best day of conversions, which was 8 percent! Cannot recommend them enough. If you’re navigating the ad world on your own, stop now and use these professionals. They will get you to where you need to be.”
— Client, new business owner
[ About ]
Straight talk.
Careful work.
I'm a Brooklyn-based marketing leader who runs marketing the way an owner would: I watch every dollar, check every number, and tell you the truth about what's working.
Across my career I've helped generate about $75M in sales. I've worked with 14 brands and scaled every one of them to a new milestone, including growing companies to $10M in annual revenue.
Questions, answered.
[ FAQ ]
What does a fractional CMO actually do?+
A fractional CMO is a senior marketing leader on your team, part-time. I own the strategy, the budget and the results, and I direct your team, your agencies or my own hands-on execution to hit the plan.
How much does a fractional CMO cost?+
It depends on scope, but it costs a fraction of a full-time CMO's salary and benefits. Every engagement starts with a 30-day audit, and you'll know the exact cost before anything starts. We'll cover it on the intro call.
How is this different from hiring an agency?+
An agency sells execution in its own channel. I sit on your side of the table: I own the whole plan across every channel, judge it on profit instead of clicks, and hold your agencies accountable to it.
Who is this a good fit for?+
E-commerce brands doing $30K or more a month that want growth tied to the P&L. If you're spending on ads but can't say which channels are actually profitable, this is built for you.
What happens in the first 30 days?+
An audit. I take a hard look at your numbers, channels and customer data, then give you a plain-English read on what's working and what's leaking money. That becomes the 90-day plan.
Do you also run the ads and email yourself?+
Yes. I can handle Google Ads, Meta Ads, email, SMS and web work hands-on, either as part of a CMO engagement or on its own.
Let's look at
your numbers.
30 minutes. No pitch deck. Where your marketing stands, and whether I can help.
Book an intro call →